I like the idea behind this new fashion project by designer Gentucca Bini because it relates to the issues of sustainability in fashion and emotional connections with garments, which I've been looking into.
"Bini asks people to take their most cherished garments and designer pieces to her workshop where they can be slightly updated or radically changed, according to the taste of her customers. In this way a garment from the past is customised, re-designed and re-branded and old pieces that may be particularly dear to her customers for their history or the memories they bestowed upon them become fashionable again." Anna Battista
http://www.dazeddigital.com/view/default.aspx?Category=19&ArticleID=6281&PageNum=1
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